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Bloomberg reports that frantic parents are handing out huge sums for dresses that looks like Elsa’s

Quite amazing

Scalpers are marking it up about 8 times however, that’s about 1 oz of gold

Frozen has touched many hearts elsewhere, such as the dota 2 take.

(h/t cj)

http://www.bloomberg.com/news/2014-04-09/disney-s-frozen-dress-sets-off-1-600-frenzy-by-parents.html

Disney’s ‘Frozen’ Dress Sets Off $1,600 Frenzy by Parents

That would be the Princess Elsa dress from the Walt Disney Co. (DIS) hit “Frozen,” the most sought-after fashion item among the kindergarten set. Stores across the U.S. are sold out, and originals are being offered for as much as $1,600 on EBay Inc. (EBAY) Desperate parents are sewing their own or shelling out up to $225 for replicas on craft sites like Etsy.com.

“The property is hot,” said Sean McGowan, a toy industry analyst at Needham & Co. in New York.

As sales began to climb and orders poured in after the Christmas holiday, Jakks had trouble restocking because of Chinese New Year, which shut down manufacturing in that country for a month until mid-February. Much of the “Frozen” merchandise is made in China.

Disney designers created versions of the dress priced from $50 to $150, for sale at Disney stores and parks. The sought-after limited edition has the white cape and a bejeweled cameo and is fetching top dollar online. Some identified as “Disney Store” gowns start at around $187 on EBay.

Elsa’s sparkly dress is outselling Anna’s more demure, black and blue flowered garment, O’Loughlin said, reflecting girls’ attachment to Elsa’s divaesque personality. Her character, in Idina Menzel’s voice, sings “Let it Go,” which won the Oscar for best song this year.

“I, of course, want the real deal,” she said. “People are obsessed with it.”

(I guess it was the weather)

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