Financial section, even.
Wondering why a hand-drawn picture of a happy shiba inu surrounded by broken English in Comic Sans ended up on page 27 of today’s Guardian? The simple answer is advertising.
For those who don’t recognise the image, above, it’s an example of the doge meme – in this case, a newspaper-themed one, hence captions such as “Brekin newz: cates r ilegal” (breaking news: cats are illegal) and “pls red” (please read).
It ended up in the financial pages of the paper thanks to a business data startup called DueDil, which won a competition run by the Guardian small business network.
“We were surprised that the Guardian would let us do it,” explains DueDil’s chief executive, Damian Kimmelman.
“We got the £50,000 [of advertising space, the prize in the competition] and we were like: ‘Oh crap, how are we going to spend this money?’ We debated, and decided on Friday we were going to do something funny. We don’t really need the advertising anymore, we get enough traffic as it is.”
“I personally thought that doge was hilarious.”
DueDil is now offering the next two ad slots to smaller businesses. Despite the fact that the initial advert has no indication at all of who ran it, Kimmelman was confident someone would work it out.
“The internet has a real good way of connecting things. We weren’t going to release it, because what’s the fun in claiming it? The internet loves a puzzle.”
But no fear! Dogecoin is working on a followup!
How about we fund a real, informative follow up advert for dogecoin in the Guardian? (self.dogecoin)
submitted ago by disgustang
WIth the duedil doge advert getting so much attention, how about we fund our own advertisment?
It could be a kind of “follow up” quarter page advert explaining the basics. We could vote on the best design that fits on the quarter page.
I think that the viral aspect of the advert today plus information in the Guardian would be a great way to help get to the moon using column inches and paper pulp.
Also, I think fish and chips would taste great out of it the next day too! 😉
Here is the rate card for the Guardian (warning, PDF) that appears to be still valid.
Could this be something the foundation could coordinate?
[–]Hobbit9797poor shibe 2 points ago
20k pound for a full page in color? When can do this!
[–]disgustang[S] 2 points ago