༼ つ ◕_◕ ༽つ Give DIRETIDE on Forbes, and “this item is incompatible with dota 2”
Update: (づ｡◕‿◕｡)づ Diretide Given
A creative person made a skin of Give Diretide onto Wisp, too bad it won’t be making its way into the game anytime soon. As you can see the “item is incompatible with dota 2”.
His awesome steam workshop page is at: http://steamcommunity.com/sharedfiles/filedetails/?id=191668602&searchtext=
There’s a lot of:
▓▓▓▓▓▓█░░░༼ つ ◕_◕ ༽つ ░░░█
▓▓▓▓▓▓█░░░░ VOLVO! ░░░░░█
░░░░░░█▀▀ ░█▀█ ░█ ░█▀▀░░░
░░░░░░█▀▀ ░█▀▀ ░█ ░█░░░░░
░░░░░░▀▀▀ ░▀ ░░░▀ ░▀▀▀░░░
(I’ve also temporarily changed it into the header here on this site)
As for Forbes? Dota 2 is on Forbes! Diretide is on Forbes!
It is filed under tech and insert coin: http://www.forbes.com/sites/insertcoin/2013/11/02/valve-forgot-diretide-halloween-and-dota-2-fans-are-not-pleased/
An excerpt, where the writer compares dota 2 PR to LoL PR:
Competition in the MOBA sphere is great, and Valve has done a lot of fantastic work promoting DOTA 2 as an alternative to bigger titles like League of Legends. But one lesson they could learn from the League team is about how to communicate with their fanbase. Take both game’s reddit communities, for example. Rarely a day goes by on the League of Legends forum without a Riot games member making their own post and giving the community new information or asking them questions. Contrast this to DOTA, which has about 15 posts right now reading some variation of the question “Diretide?” with no answers from anyone, anywhere.
Making a great game is well and good, but in order to keep an engaged community, communication is extremely important. For all its brilliance elsewhere, it seems like that’s the one item Valve needs to work on most.
And then we have the real Volvo (not valve) whose PR team was really game!
As you may have noticed, Diretide – the Dota 2 Halloween event – has not happened this year. Instead, we got more hats. Hurray for hats.
The Dota 2 community has not taken this lying down. When annoyed, the Dota 2 community has a tendency to refer to Valve as Volvo… and now the Facebook page for Volvo (the car manufacturer) is being spammed with GIVE DIRETIDE comments. Brilliantly, though, Volvo appear to have actually responded. “Valve, hats are great, but the people want Diretide!” Assuming that’s legitimate: give whoever wrote that a raise, please. And whoever wrote this Tweet.
Naturally, that’s not all. An enterprising individual phoned up a Volvo dealership in Seattle to ask about Diretide, and plenty of other pages are being spammed with GIVE DIRETIDE (including the Facebook page for Barack Obama and the subreddit for Volvo), but the community has also taken to other venues to express its displeasure. Dota 2‘s Metacritic page has been flooded with 0/10 reviews lamenting the lack of the seasonal mode, which have thus far dropped the game’s user score to 4.1 – and, frankly, I expect it to fall further before this blows over.